Apple’s sustainability video is smart, human, amusing and gets their message of sustainability leadership across. Some elements can be questioned but as a leader Apple is driving the narrative about value and quality from a sustainability perspective. The video is…
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In a previous post we discussed the power of inspiration. Here is an example: Fitness was not fun, it was for fitness freaks and gym junkies. Nike’s vision of fitness was about athletes, it was about guys. Then, at Wieden + Kennedy, Janet…
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“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” – Arthur Schopenhauer I have kept a copy of this quote at hand for many years. You may…
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Over 50% of people feel they are part of their national cultural life. Over 50% of people consider themselves to be part of the world beyond their national boundaries (World Values Survey). Often they are the same people. We live…
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Branding technologies is an interesting business. Meta tried to brand a heap of technologies into “The Metaverse”. This is like the technologies that enable “machine learning” aggregated into “Artificial Intelligence”. Or “Alien Intelligence” if you are creeped out by the…
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Back in 2011 when we founded Studioriley we had this idea: that creative talent is underutilized in the field of learning and insight. The process of creating involves a process of learning and analyzing. So, we thought, why not engage…
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