Learning from COP28 UAE

| Tags: Business, Sustainability, World

COP28 was a significant moment in the climate negotiation process as the “conference of parties”. 199 nations negotiated a transition away from fossil fuels. The conference included oil producing nations such as the UAE and USA. It was a significant historic moment. 

COP has also become a media circus and a place for every organization that is invested in the outcome of the negotiations. The NGOs, climate and social activists and lobbyists. On the one hand lobbyists for slowing change, on the other for speeding it up. The Green Zone stories have become as influential as the Blue Zone decisions.

It is remarkable. At no time in human history has the diversity of humanity come together to find compromise, seek agreement and move our world forward in a healthy manner. These are difficult conversations and old peer structures need to give way to new collaborations. It is incredible to watch the process..

There are many important outcomes of COP28 of which three immediately come to mind.

After tough negotiations the transition away from fossil fuel dependency has started. How it will be achieved is another issue but the fact that 199 countries came together to find common ground is surely historic.

The tensions between the powerful Western World and the Majority World are slowly being resolved also. The poor need to be supported by the rich. The polluters need to take responsibility. These are massive ethical challenges and are driving forces of a future world scenario.

The UAE / Dubai is becoming established as a hub for international thinking. The future of the nation is not dependent on oil it is dependent on trade, in ideas as well as things. With Tokyo regenerating and Singapore fading we are possibly seeing a realignment of global influence where Dubai joins Tokyo in becoming more prominent.

In this rapidly evolving context Greenwashing is the enemy of change. Facts are relevant and action is critical. These are the metrics of trusted progress and business success.

But perhaps the biggest challenge for consumer brands is simple: less is more. The future is less stuff, more quality and new aspirations.