Learning from Greta Thunberg
A fresh voice from youth. Protest, yes, but protest grounded in a generation’s immersion in information, experienced in social media complexity, and emerging clear minded and immune to the fakery of old politicians representing the exploitation economy.
And immune also to the culture of branding that replaced rational consideration with emotional sentiment in the mass age.
This may be the broader lesson as the digital generation takes the stage and defines everything about business and politics. A healthy skepticism matched to a strong understanding of facts is a good antidote to the Super Bowl commercial, global cola campaign and greenwashing.