Learning from Nate Silver

| Tags: Business

One impact of the US Election is that there is a new focus on quality data. “Fact checking” and “arithmetic” are the new gods of analysis. Given that marketers rely on data so much it is a good conversation. Campaign tracking systems and media ratings are the old school techniques being challenged for their veracity. “Big Data” and a tsunami of metrics from social media demand excellent analysis. Nate Silver cautions us to think carefully with data rather than leap to conclusions. His Five Thirty Eight Blog for the New York Times is a role model for great analysis and excellent presentation. Here he is in conversation with Google, arguably the worlds leading data based business, providing great insight into the way data can be used and misused.