Learning from Nest
The studio loves Nest. Tony Fadell contributed to the simplicity, usability and clarity of Apple products and now he brings the same disciplines to home appliances. The first example is the learning thermostat with the perfect proposition: Save energy.
Honeywell sued of course. Big companies creating unusable and ugly devices are under threat as smart designers who understand the user experience undermine businesses that have relied on market practice and sales techniques rather than great design, marketing and ethics. Honeywell managed to stop Nest being sold at Best Buy as a competitive tactic. Hey guys, this is the internet age and markets are not China, you cannot shut them down like that, you need to step up and compete. We love Nest, it proves that smart thinking and honest hard work with a focus on creating real benefits and good experiences is possible.