Learning from the power of clothes.
You choose your clothes to feel comfortable; emotionally, culturally and physically comfortable. That is the power of clothes. It is the premise of a new global advertising campaign from Uniqlo, it is “the science of LifeWear”.
And here is an interesting episode of “Invisibilia” from NPR. A nice exploration of exactly what the power of clothes can be. The stories from African American men, a Jewish prisoner in the concentration camps and others bring to life the complex power of our clothes.