AN^LOG 3: After the Mass-Age
Analog 3: a journey, in words and photographs, into the world after the Mass-Age.
In 1967, Marshall McLuhan—the father of media studies—published The Medium Is the Massage, his era-defining examination of mass media and its global impact. Now, on the fiftieth anniversary of the book, Chris Riley begins a new conversation. The Mass-Age has ended, he says, and we must find a new way forward. Where media was once a top-down endeavor, dominated by Western values and corporations, it is now a flat network, one in which all can participate. The question then, is how to account for this diversity of perspectives? How do we create trust and collaboration in a seemingly fragmented world? The answer, according to Riley, is learning from. When we learn from cultures, not about them, we participate in deep listening and genuine collaborations that benefit the many rather than enriching the few. With insights culled from his long career as a creative professional, Riley’s collection of essays—offered in tandem with images from photographers around the world—speaks to fellow industry professionals and beyond, to explore how leaders in the business, social, and political worlds can best serve after the Mass-Age.
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