Learning from Kota Okuda

| Tags: Business, Creativity, World

“Kota Okuda examines the one-dollar bill in minute detail in his work. He blows it up, prods and pokes at it, reconfigures and recontextualizes it. The symbolic value of currency—these pieces of paper that occupy our minds and lives—fascinates Okuda, and it always has.”

The blurb from NowHere gallery in New York says it all. The design of currency integrates the complexity of money and its many meanings. In the digital age these meanings are scattered across media and embedded in the internet. But they remain: cultural context, implied authority and everything we need to be able to trust. Currency is being redesigned. Kota Okuda channels a new reality that deconstructs the meaning of money.